To maintain and make your genuine leather bag last over time, it is important to follow some regular care and cleaning practices. Here are some useful tips:

1. Protect it from direct sunlight and moisture: Exposing your bag to direct sunlight for long periods may cause it to fade or discolor. Also, avoid leaving it in humid or wet places, as moisture can damage the skin.
2. Use a waterproofing product: Apply a waterproofing product specifically for leather to protect the bag from stains and light rain. Be sure to follow the product instructions and test it on a small, inconspicuous area before applying it to the entire surface of the bag.
3. Avoid contact with chemicals: Try to avoid contacting your leather bag with harsh chemicals, such as perfumes, lotions or detergents. These substances can damage the skin and cause permanent blemishes.
4. Clean your bag regularly: Remove dust and dirt from your bag using a soft, dry cloth. If necessary, you can use a gentle cleanser specifically for leather. Apply the cleaner to a damp cloth and gently wipe the surface of the bag. Be sure to dry the bag completely after cleaning.
5. Avoid overloading: Don't overload your bag with heavy items, as this may damage its structure and shape over time. Respects the maximum weight recommended by the manufacturer.
6. Store it properly: When you're not using your bag, store it in a cool, dry place, preferably inside a protective bag or fabric case. This will protect the leather from scratches or accidental damage.
7. Treat the leather with care: Avoid scratching or rubbing the bag against rough or sharp surfaces. Also, be careful when placing it on dirty or abrasive surfaces.

By following these tips and taking proper care of your genuine leather bag, you will be able to prolong its life over time and keep it in optimal condition. Remember that leather is a natural material and can develop a patina over time, giving the bag a unique and distinctive look.